Interesting. I can tell you that gamification is being used extensively by governments and corporations all over the world. A dull factory job can easily be made fun for a worker if they think they're playing a game for 8 hours a day. Btw, here's an example of gambling addiction leading to dishonesty from our own Steemit. Sadly this time it's the 'bookmaker'... https://steemit.com/steemsports/@nikflossus/alert-betting-account-run-by-a-trusted-member-of-steemit-found-to-be-a-scam