It's because women aren't suppose to admit they eat. It kills that girlish figure. They can hide their eating in booths. Just kidding...kind of...that's one reason I like booths is the privacy element to them. I'm a shy eater so I let my husband who isn't shy dominate ordering shared food so he's the one ordering it an not me. That way I can eat the good stuff while not feeling self conscious like I'm pigging out on unhealthy stuff since my husband ordered it and I "have to eat it."