This was such a great book! Once I started reading it I couldn't put it down.
You can get the book here

Marketing Has Changed

Back then it was more about satisfying peoples needs. People also had more free time to listen to your pitch about your product. These days products are geared more towards your wants. Rather than your needs. And No one is going to adapt your new product eagerly, So you need to be remarkable.

2. Find something easy to spread

Some products like adult products can be hard to spread around. You can't even do Facebook advertising on them; I realized this when I tried using Facebook advertising for my [Swear word coloring book](
Bizarre, but incredible products will spread much easier. People can share your product relatively easily these days. And it's best to target people with influence, Whether they have a large following or know a lot of people to get your product out there.

3. You Can't Make People Listen To you

But you can find people who will listen. That was a powerful thing I read in the book. We often try to make our advertising LOUDER and MORE EYE CATCHING. But a lot of the time we don't see results.

4. Avoid The Center

I knew that niches were important. But this book made me realize just how important. Targeting the center seems to have a lot of customers. But it's often better to niche down.

5. Dominate Your Niche

Make products of yours that compete with your other products. Dominate it, In every way possible.

6. Fitting In Is Failing

The whole education system teaches us how to fit in, But the reality is If we fit in. We are more likely to fail.
This is something I see every day In Utah. We have such a large " Mormon Presence." They have strict rules on their members ( I Used to be Mormon).
A lot of people in Utah, Act the same And do the same things. In the Mormon religion, it's important to "fit in." And as a result I've noticed many people I know who are Mormon, NOt getting the things they want in life Because they act and think just like everyone else.

It's important to be willing to stand out and be different.
To go against the grain and try new things.

7. We Mistakenly believe that criticism leads to failure

One of my favorite quotes in the book!
Being safe is riskier than taking risks. We can't always predict what will work and what won't. I have this issue with many of my shirts and books, Sometimes the weirdest looking designs sell the best, Or the ones I consider the "worst" become best sellers. While shirts that you think will sell well, Don't get the sales you want. You can't always predict it. It's random.

8. Follow The Leader

We see those marketing, Business "Opportunity" ads on Facebook all the time. The problem is, Every situation, Every person will often have a different result. And if everyone else is doing the same thing you are, You won't get the desired results. You have to do something weird, And different. To stick out from the group.

9. Measure!

Measuring is about admitting whats broken and figuring out how it can be fixed. Figure out what you can measure in your business life so you can make adjustments to fix things you may not be doing correctly. Recently I started doing this with my shirts, I have 2,000 uploaded, but I'm not getting the results that I want. I paid for a program that ended up letting me know that out of my 2,000 Shirts only 200 are selling on a regular basis. That was pretty scary news. But it opened my eyes that I may need to change how I'm doing things.

Conclusion

This was such a great book. But I'm going to avoid putting too much in this post about what I learned. Also my viewpoints and how I applied the information to my own life. Make sure you get the book
If this is something, you could use.

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