Sure - until something doesn't work - repeatedly.

There are some rules that are actually liberating and empowering when you understand them. Such as why and how we are wired for storytelling on a neurological level and why no matter how much you want to LIKE the presenter talking to you and showing you powerpoint bulletins, a part of you slowly dies from boredom.

So clearly, some things do work and other things don't. What I think is the more interesting question here is - WHY do some things work and others not? And how can we better understand those mechanisms so that we not only gain insight on how to communicate with impact and make genuine connections with the audience, but also gain insight about ourselves and why we respond the way we do when a story is told in just the right way?