It's an attempt, and a valiant one, at rewinding steem about 8-12 months ago... from where things started going wrong in that community's mindset.

...it's another experiment. To see if DPOS based social media systems based around token rewards can work. It has a different blockchain, with different coding changes. It's not perfect, but it's actively being developed, changed, and upgraded.

Since STEEM, the blockchain is MIT open source, that means whaleshares is able to borrow from that code base, just as much as steem can borrow from whaleshares too.

...more competing ideologies from similar code bases, is exactly what we need to propel this space.