I'll tell you the same thing I told students in my Destiny Accelerator the other day: you have to structure things from the start in a way that scales. Too often people structure things in a way that they need to do everything themselves. It's easy to accidentally fall into because a) at first you are going to have to do everything regardless of how you structure things, so it can be invisible; and b) at first you are the only one who has the vision and feels ownership of it, so the only one who can be trusted to give 100%.

But take a look at what your business is doing and ask yourself how another $500,000 would help you earn more than you're earning now. And I don't mean something vague like, "well I can buy more ads or hire a couple people." That's not directly leading to greater marginal returns. You could buy more ads but still have the same marginal returns. You could hire more people but still be at break even after their pay is accounted for. I mean, walk me through it (though not me literally, more like you). Spell it out. Where does each dollar go and how does it make little baby dollars?

If you find that there is no way to do that, then you've got a sole proprietor business model and no matter how long you work it you're going to be working your fingers to the bone. Now if you love it so much you'd do it for free, fine. But if you would stop doing it if you realized you'd never be any better off financially than you are now, pivot.