I can only speak for myself when I say that I prioritize my preferences. For example, I value loyalty and faithfulness more than money, and if someone makes a lot of money but lacks faithfulness or loyalty then I won't accept that. Because I know from experience that money's power and usefulness fades away when betrayed.

Money has its importance in maintaining a way of life but a happy way of life is supported by the intangible wealth we possess, like a faithful and honest and loyal partner. A caring partner who has empathy for me and makes efforts to make me love myself and my life in the same way I make similar efforts for them too. At the end of the day, it's about being happy, the both of you, and helping each other live and love life.