One huge benefit of listening well (with an open mind, being nonjudgmental, and tuning in fully) is it creates the space for the other person to actually tell us what they want. A great sale person gets them in the mood by asking questions and taking a real interest in what they want or need. From here closing the sale is easy.....you "sell" from the place of where your product or idea in aligned with their needs and wants! POOF the sale made itself. Thanks for the thoughtful post. Looking forward to checking out your others!