I didn't know that was a movement. How behind the times of them.

Yes, not used any shampoo for I think around a decade now. Not sure anymore why I started not using it anymore but I vaguely seem to remember it was because I had peers who said it's better when babies' hair is washed naturally without and they themselves also didn't use it.

No, it doesn't smell. Yes, it softens. No need for any chemicals to obtain naturally soft and shiny hair like they claim to deliver.