Crypto is attractive because if offers a way to make transactions without using the traditional financial system, which can be considered broken.
In America, with th government taking away privacy and gaining more and more control, crypto is a perfect way to protect individual privacy when handling money. It is indeed risky, so not much people decide to get involved, but those who do can not only receive huge gains, but also can be part of a technological revolution never seen before.
In today’s world if you change the internet you change the world, and crypto is changing the internet, little by little, step by step.