Innovation is not Sorcery

The era we live in, is best described as the era of innovation. Just like the industrial revolution, where all the development that occurred at the time was attributed to.

Now we are talking start-ups, technology affecting lifestyle, finance, governance, agriculture and so on. It's a chip that is beginning to find its way into just about every sphere of life.

Businesses are under immense pressure to innovate as they don't want to be caught with their pants down, people are more aware and explorative on how to improve their ways of doing things and the whole world is talking about innovation. Let's innovate, let's get creative, let's come up with new ideas, products and processes.

Let's emulate the tech guys, lets' get in young minds who can think outside the box. But one truth, is that innovation has not come to stay, neither is it the proper characterization of the era we are in; innovation has always been with us as humans and it’s a chip that had been implanted in our DNA from inception.

Contrary to the thoughts of innovation being attributed to a certain group of people or process, innovation is all about creating value through ideas. How can you make certain things better, how can you optimize processes, maximize positive outcomes, improve way of life etc; that's innovation in its purest. It's not all about businesses but the value that comes out of every successful attempt to improve our way of doing things.

So yes, innovation isn't sorcery. Don't think just a few people in this world are privy to swing the magic wand and voila something magical happens, you can innovate, I can innovate and more so we all need to innovate because the more value is created the more life gets better.