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RE: Why a person in pursuit of rational behavior could choose to be "good"
Reciprocation does work very well throughout our lives, most often seen around neighbours helping each other and friends giving a helping hand when it is needed.
I feel those that give the most receive back eventually, it might take some time but then giving is really a definition of someone's character. You don't give to receive, but it is nice to know someone appreciates your effort.
If you give to others is it a virtue signal? If it indicates character then perhaps so.
Virtue signalling
Virtue signalling is the conspicuous expression of moral values. The term was first used in signalling theory, to describe any behavior that could be used to signal virtue—especially piety among the religious. In recent years, the term has become more commonly used as a pejorative characterization by commentators to criticize what they regard as empty, or superficial support of certain political views, and also used within groups to criticize their own members for valuing outward appearance over substantive action.
Very interesting, thank you for those references I had not come across this particular term before but I can see your point quite clearly now.