Story of Raghu, who made 20 thousand to 32 crores through revolutionary advertising idea.

aalia.danish (39)in #life • 4 years ago

The life of this boy from Shimla would have been different if he had not missed the opportunity to pursue a master's degree from the London School of Economics. The visa was in his hands and the tickets were booked, but because of the traffic jam, his story gave a completely different story and took a turn. This story is of a person who has done business of advertising for a revolutionary change in India through a unique company Cash Your Drive for only Rs. 20,000 began and today the annual turnover of the company-overs across 32 crore.

This is the story of a boy who failed in his twelfth examination in two subjects and was again in the same class to study. Overcoming fear of failure, he became the first student to crack IIT in his school. Got a civil engineering branch, but through his hard work, he got his branch shift in electronic communication. After finishing his studies he got a lot of job offers from IT companies and also got the offer from London School of Economics for his master's degree.

Raghu Khanna was from a well-to-do family so he had no hurdle to go to London but when he was leaving for the airport he got stuck in a traffic jam and had no option but to read the lines written behind the vehicle and he keeps reading.

This was the moment when he got an idea that the back of the vehicles is the right place for advertisement and to date it has not been thought of. He wanted to create a model in which big companies of his company Use vehicles to promote the brand value and for that they value it, but Raghu did not have enough capital to start his business. He started his business by borrowing Rs. 20,000 from his father.

Raghu started working on his idea but people laughed at his proposal because he felt that advertising was possible only in print form, radio, and television. Raghu created a website and try to grab the attention of 1500 car owners. Finally he grabbed the attention of the car owners and got 8 advertisers in the first week. The response received increased his confidence and he told one bakery owner to paste stickers, on his delivery vehicles.

Those days were his days of struggle and Raghu used to shut down AC to save money. His company was the first company working on the concept of Add On Wheels. He teamed up with a company called Digital Prints Network based in Bangalore. This company was an expert in the work of vinyl printing so that the paint of the vehicles was not damaged. The length of the campaign, the size of the advertisement, and in which city ads need to be placed. Calculation on all this his earning by all will be between 10,000 to 60,000.

A boy who once stood hand folded in front of the teacher for Grace number has become the game-changer of Indian markets and the advertising industry. His concept which started with auto and car are now grown to truck, train, bus, and has even reached the airplane. His customers list includes Google, Pepsi, Motorola, Flipkart, Subway, Pizza Hut, etc. His business includes 6,500 airport cabs, 200,000 autos, and 4,500 private vehicles and his total turnover is over Rs. 32 crores.

Raghu himself has come to this place today after recovering himself from the fear of failure. His story is really full of inspiration. We have to understand that even the biggest business ideas are hidden around us, just those who are able to test it. Becomes, no one can stop him from succeeding.