Lamborghini joins the boom in supercar SUVs By COLLEEN BARRY Published December 04, 2017

MILAN – Supercar makers have long known that parked next to that snarling Lamborghini, racing-red Ferrari, or stately Bentley at some of the globe's toniest addresses is a practical SUV. With the sport utility vehicle market growing by leaps and bounds, they increasingly want in on those profits.

Continue Reading Below

Lamborghini unveiled the once-improbable Urus SUV on Monday at its headquarters in Sant'Agata, Italy, where the supercar maker owned by the Volkswagen group is expanding the factory to meet utility vehicle demand.

The Urus enters a luxury field crowded with the Mercedes G-Class, the Bentley Bentayga and the trailblazing Porsche Cayenne — and soon to be joined by Aston Martin, Rolls Royce and in all probability, Ferrari.

Yianni Charalambous placed an order even before he saw the Urus in person Monday. He expects to park it next to his Lamborghini Aventador supercar come September.

"I wanted a double-Lamborghini garage," Charalambous said, growing impatient while a technical glitch delayed the unveiling ceremony on the Sant'Agata factory floor.

"I have always had a four-by-four. And I have always had a Lamborghini," the Londoner said. "I have had Range Rovers. I wanted something different.