Welcome to South Korea
Split by a fearsome border, the Korean Peninsula offers the traveller a dazzling range of experiences, beautiful landscapes and 5000 years of culture and history.
Ancient & Modern
The blue and red circle at the heart of the South Korean flag neatly symbolises the divided Korean Peninsula, but also the fluid mix of the ancient and the modern in the country officially called the Republic of Korea (ROK), where the vast majority of visitors will spend their time. South Korea is a dream destination – an engaging, welcoming place where the benefits of a high-tech nation are balanced alongside a reverence for tradition and the ways of old Asia.
Urban Marvel
Korea might be known as the Land of the Morning Calm, but dive into its capital Seoul, the powerhouse of Asia’s third-largest economy, and serenity is the last thing you’ll feel. This round-the-clock city is constantly on the move, with its work-hard, play-hard population the epitome of the nation’s indefatigable, can-do spirit. You can hardly turn a corner without stumbling across a tourist information booth, a subway station or a taxi in this multifaceted metropolis where meticulously reconstructed palaces rub shoulders with teeming night markets and the latest technological marvel.
Gorgeous Countryside
South Korea’s compact size and superb transport infrastructure mean that tranquillity can be found in easy reach of the urban sprawl. Hike to the summits of craggy mountains enclosed by densely forested national parks. Some of those same mountains transform into ski slopes come winter. Get further off the beaten path than you thought possible by sailing to remote islands, where farming and fishing folk welcome you into their homes and simple seafood cafes. Chill out in serene villages surrounded by rice fields, sleeping in rustic hanok (traditional wooden house) guesthouses.
Festivals & Food
Rest assured the ROK also knows how to rock. A packed calendar of festivals and events means there’s almost always a celebration of some sort to attend wherever you are – it might be Boryeong for its mud fest, or Gwangju for its Biennale or its annual salute to that most Korean of foods: kimchi. Friendly Koreans are always delighted to share their culture with visitors – often that means over a shared meal with a tantalising array of dishes and plenty of toasts with local alcoholic beverages.
