This Protein-Packed Cereal Still Somehow Manages to Taste Like Your Childhood

This Protein-Packed Cereal Still Somehow Manages to Taste Like Your Childhood
Cereal is one of those foods that makes everything better. Bad mood? Grab a bowl of cereal. Want a late-night snack? Grab a bowl of cereal. Hungover? Grab a bowl of cereal. As you can tell, we're cereal fanatics — especially because preparing a bowl requires zero cooking skills.

Our latest cereal obsession? Magic Spoon. You may be wondering why we're hype about cereal, but Magic Spoon isn't your regular-degular cereal, folks. It's high in protein, has zero grams of sugar, and is grain- and gluten-free, but looks just like the bowl of Os you've been eating for years.

Magic Spoon cofounders Gabi Lewis and Greg Sewitz tell POPSUGAR they "grew up loving cereal, like most kids do." Then, as they started to pay more attention to nutrition and what they eat, they realized that cereal is "mostly just a box of sugar." And they're right: cereal contains an average of eight grams of sugar per serving, according to a study by the Environmental Working Group. That's about a third of the daily sugar recommendation for adult women and almost a quarter of the recommendation for adult men, according to the American Heart Association.

"So we thought, 'What if you could actually re-create the taste and texture of all those sugary cereals and make it. . . high-protein, low-carb, zero-sugar, gluten-free, grain-free, like, ticking every nutritional box?'" Lewis says. After some experimenting in the kitchen followed by taste tests from friends and family members, Lewis and Sewitz came up with the current ingredient blend. The cereal became such a hit, Magic Spoon even launched cereal bars in February 2022.

Now carbs and sugar aren't evil, but if you're watching your intake, are gluten-free, or just want more protein in your breakfast, then this could be a great cereal to try. Curious? Here's the scoop.