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RE: I Wish My Favorite Brand Was Not Evil
Absolutely, but I feel a brand like Jordan could be a huge tipping point. As soon as a few major options in each product category are clean/safe/free of current practices, it will be a big differentiator for consumers like me.
This reminds me of what happened with McDonald's in the past on the environmental side of things....moving from styrofoam clamshell containers to cardboard, etc. When a huge brand makes a change, that one change is by itself a huge deal AND also puts some pressure on others to follow suit.