Ipsos >> Insight Cloud
Insight Cloud is a strategic platform that continually nurtures insights from multiple sources and rediscovers how these insights are linked and activated.
Why?
Insight Cloud is the center of your research plans and the activation process of insights to help you get the best out of your research, and it allows you to:
•Faster decision-making and faster market initiatives;
•Knowledge through the prism of business issues;
•Building a culture of learning and linking experts to common ideology processes;
•Understanding the insights from other sectors of the company in order to avoid the repetition of projects and acquired knowledge;
•Save time and resources by quickly accessing the most important information.
How?
First, we define, organize, and train users to use your custom Insight Cloud. Then, Ipsos mediates as your guide, or more precisely, a moderator and summarizes the essence of your qualitative, quantitative, social, and secondary research and turns them into designed multimedia insights. Insights from different projects are linked and put into context, and then discussed with key stakeholders. All these strategic information is first integrated and then activated through workshops and experiences.
Insight Cloud can be a standalone platform or can be used as a complement to existing knowledge management systems.
*Why is our solution unique?
•The amount of information available is increasing, and the need to move beyond the figures - to inspiration. Insight Cloud inspires and revives insights through Ipsos's unique moderation service. Our moderation involves a blend of technology and, more importantly, real people, who make this information meaningful and build a common ecosystem of knowledge, enabling the client and their partner agencies to activate insights together and encourage creativity, innovation and winning ideas within the organization.