Justin Sun's Vision for the Future of Blockchain and Cryptocurrency

Blockchain is a new technology that can change the way we do business. It has revolutionized many fields, from finance to healthcare. But there are still many challenges ahead, especially as it is increasingly used by consumers for their daily needs.

One such challenge is how to make cryptocurrencies more of a utility than an investment vehicle or speculative asset. In other words, how do we make it easy to use and understand? We believe one solution is to create a new cryptocurrency specifically designed for commercial use: JOY (pronounced joy). It is a cryptocurrency designed for one purpose: to make online shopping as easy as possible.

When you shop online today, you'll see tons of options on the checkout page - pick one! You may not even know what you want until you see it in front of you. And if you want something that hasn't been invented yet but is coming soon (like...), it's all up to chance because there's no way to predict what will happen - need time.