Block chain technology in hospitality business - opinions needed

Good day, Ladies and Gentlemen!

I am new to steemit, however I am pretty confident that this community will grow very quickly and will generate great ideas for our future, especially in implementing block chain technology in different business areas or adopting different business areas to the block chain technology. In the same way as many others I see a great potential in it, however almost everyone thoroughly discuss the obvious benefits of implementing block chain in such business areas as financial structures, medicine, police, notary, etc., very few people foresee it developing in a hospitality and travel business areas. And those who do, in fact can't find a quick answer (example: https://steemit.com/hospitality/@rriachi/hospitality-industry-and-the-blockchain), hence I see this area has a good potential for a brainstorming.

Having that said and being an employee of one of a major hospitality market players, I am very interested in all your opinions, ideas and thoughts in regards to the hospitality industry block chain implementations. Please feel free to share in comments and I will be happy to run this discussion with each and all of you.

With the kindest regards, Vlad.