Summary by @tldr:

Nevertheless, why do plenty of people prefer spending their vacation in Montenegro and Greece rather than Albania?
However, in comparison with other European countries, in Albania you will find cheap and, what is even more important delicious (no, sorry, a wrong word) yummy fish and seafood.
Answering this question, I'll tell you that in Albania you will find Albanian beer and wine which are tasty and of good quality.
In short, if you are puzzled and don't know where to go for youk long-awaited vacation( by the way beach season lasts for 6 months in Albania), if you want to spend your evening strolling along sandy beach and listening to the sea, if you are not afraid to get off the beaten track, at least think of visiting Albania.