Unfortunately, they are doing an ICO.. however, the ERC20 tokens will be transferred into holo fuel, i.e. they will disappear. As the currency is designed as mutual credit, the ICO tokens are basically debt the founders are incurring if that makes any sense? It's a bit complicated I find.
I bought a holo box but I'm not participating in the ICO as I will earn holo fuel with the box anyway. They are trying really hard to stay idealistic but it seems really hard. We'll have to hope.