If our web team can figure out how to reward curators as well as creators (like Steemit does), I think we'd be in great shape.

You could integrate Steem with your website but only for content that's related to the theme of your site and / or content posted by your community, exactly like Steemd.com and steemit.com have done. Steemit, for all its good feel, is only a web frontend to the underlying blockchain where everything is actually occuring. Right now this comment is being stored on the blockchain.