Intro: New Story Coffee has a vision for a more connected, sharing, joyful world and lots of amazing coffee <3

After having a tsunami-like epiphany while living in one of the densest urban jungles on the planet, Tokyo in 2001, I saw how the perception of separation, fear, and humanity's state of consciousness lead to international conflict, environmental degradation and the hoarding of wealth by some leading to the poverty of many all trying to play the taking game better than others around them. Humanity's current trajectory is heading straight for extinction either via global warfare over dwindling resources or by environmental collapse. But what to do?

Clearly our general level of consciousness is key, we are all capable of being anything from cold blooded murderers to saintly yogis, we are capable and free to make conscious choices. We can live perfectly fulfilling lives while walking gently on the earth, or be utterly miserable in mansions. But how to shift consciousness... After deep contemplation, it's apparent that an economic system that provides the basics for living as a gift to all has immense potential for transmuting separation into connection, fear, scarcity hostile competition into cooperation, sharing, love and joy. Ultimately leading to a higher state of consciousness that supports a positive feedback loop of human development.

I'm pretty sure that most folks already here on Steemit see a similar picture. For me, New Story Coffee is a vehicle for exploring business that values connection, sharing and joy; a way to shift a small flow of resources out of the old-story-stream and into the new-story-stream for everyone's benefit; Ultimately I'd like to see New Story Coffee become a platform co-operative on a massive scale, developing collaborative open source systems that facilitate a consensus based approach to managing processes and decision making etc.; disintermediating the ownership structure to just staff and customers and sharing profits collectively and beyond. Maybe it could even become a coffee DAO... who knows.

Anyhoo... this is just an introductory hello to the Steemit community. waves

Luke Inouchi
New Story Coffee