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“Want to maximize sharing of your content on Facebook? Here are seven tips that are sure to help.”

In 1995, authors, experts and influencers sold $10 million worth of eBooks through Amazon. 18 years later that number has grown to $1.6 billion.

Despite the growth, something is changing…

Google just introduced customizable background images on their site.

Here’s what happened: “I need to search for someth…. wait, huh?

What is Google celebrating today, the guy who invented transparency? A background image, oh weird, it’s like a mountain view. Oh I get it… Mountain View!

I wonder who that woman on the dock is? Not a huge fan of big, busy images… too distracting. What other pictures are there? Yuck. Yuck.

Nice for a photo album, but too busy for this page. Meh, the colored background is ok, red… no, gray, yeah, gray.

Actually, maybe I want—Wait, I was supposed to be searching, how do I turn this off?

Wait, why does clicking remove background image just return the original picture of the woman on the dock, I just want nothing to be there. Argh!”

We all seem to be getting more self-obsessed by the day. Turn on your TV or open a web browser, and narcissism hits you smack in the face — everything screams ME! ME! ME! Self advertising capitalizes on these human behaviors. Social media is quickly becoming the main way small business get the word out to the masses. Even the best startup in the world, Amazon, is utilizing social media advertising to the best of their ability.

Everyone agrees that fitness is good. It boosts your health, brightens your soul, calms your mind, and allows you to do more with your life. I’m a big subscriber to using whatever you can find to work out: pullups on trees, throw big boulders, flip logs or big tires, jump over things, sprint up hills.

When I started the 8-Week Fitness Challenge, I had no idea what the response might be. I was amazed when about 100 people joined the Challenge! It seems that there is a quiet revolution in progress.

Your headline is the first impression you make on a prospective reader.

Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.

“Just one big idea. One big idea, and we can change the world.”
I made the mistake of uttering those words in the back seat of a car many years ago in the company of some older, wiser colleagues.

This story has plagued my mind for far too long. Typing this out is my feeble attempt to make sense of something my rational mind refuses to comprehend.

So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics …

Sex may be a common topic in the US, but there are some facts about sex that most of the American population is unaware of.

For instance, cold feet is probably the reason for a lack of orgasm. A UK study found that 80% of couples wearing socks during intercourse were able to reach orgasm, but only 50% of those who were sockless were able to reach orgasm.

Blogging has been very good to me over the last twelve and a half years, but it’s come at a personal cost that I’m sure many can relate to.

I’m a psychiatrist… in training at least. The stories I have heard within these walls could fill a book, but there is one particular case that has caused me to lose sleep.

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