How to create a digital marketing strategy

Hello and welcome, My name is Duclot Akanji, professional certified digital marketer.

This piece of article will be focus on how to create a perfect digital marketing strategy;

Marketing without strategy is kind of a gambling; Sure! sometimes it could work and sometimes it doesn’t, but the odds are against you, chances of success are slim. This is why so many business owners and entrepreneurs complain about marketing and how it’s just playing on and doesn’t work for them. But the reality is whether they may follow certain tactics and tips or tool, right down to the ladder, If it wasn’t base on key foundational marketing concepts, then, it is destined to fail right from the step, and it is not their fault.

The industry was designed to high pop the greatest, latest and the shiniest new object that appeals directly the entrepreneur who is always looking for the next best thing, next competitive advantage or the next new tactic that will solve all their problems and answer all their marketing prayers.
But here is the reality, almost any tool, tactic, tip can and does work. Its why we see so many others getting great results with almost every strategy out there, from paid traffic to content marketing, to social, email, SEO, funnels and pretty much everything. But the reason some fail and other succeed has little to do with the tactic but has everything to do with the strategy behind them.

Now, let’s see how you can create a digital marketing strategy for your business.
The first step in creating a perfect digital marketing strategy comes down to mindset, how you approach your marketing and your business!

I strongly and firmly believe that the goal of every entrepreneur is to be the best in the market. Now, “best” can mean any number of different things:
• The fastest
• The cleanest
• Most polite
• Nicest
• Most fun
• Most beautiful etc.
But you should aim to dominate in at least one of these areas.
• You should also aim to become your customer’s most trusted adviser; this strategy is also called the strategy of preeminence. When you become the most trusted source of information for your customers regarding your industry, more customers, more revenue and market shares are sure to follow.
• Finally, you should aim to make your marketing valuable, what does this mean? It means even if someone doesn’t do business with you today, they still walk away with a tremendous amount of value and a good feeling about you and your company.

The next step in creating a digital marketing strategy is to clearly identify your primary target market and ideal customers or client for your product.
The better you try to describe who exactly you are trying to serve, the more effective all your future marketing efforts will be. When identifying or describing your target market, you should include demographic details, such as age, gender, occupation etc. Geographic details such as where they leave, and psychographic variables such as their interest, likes and behaviors.
The better you understand your market, the better you will be able to make them feel understood, and this is what marketing is all about.

Making your ideal customer feel heard, valued, and cared for; Marketing is far less about you and far more about how to connect with your customers by uncovering or solving some of their more pressing pains and problems. If you can find a way to do this and at the same time demonstrating how your business is best positioned to solve their problems for them, then you got a winning combination.

Choosing the right media option; this is the area most business owners and entrepreneur struggle with the most, and it’s understandable too! After all there are overwhelming amount of options to choose from when trying to decide on how to connect with your customers and effectively communicate your values online, this is also where most people start which explains poor results and low return on investment so many starters complain about. This is because choosing the right media for your business shouldn’t be done until you have clearly identified your market and clarify your massage.

Once that is done, choosing the one, two or why not three tools that will have the greatest impact and provide the greatest return on investment becomes a whole lot easier and more effective!