Marketing Planning, Implementation and Control.

This unit's focus is on the integration and coordination of a company's marketing plans, as well as the creation of such plans and ensuring that they are carried out efficiently.
The Process of Marketing Planning

The planning process is depicted When a decision is concerned with the future, it is considered to be strategic.

concerning the direction in which the company is heading The goal of a company's strategy is to get them to where they want to be.

Tactics, on the other hand, are the specific decisions that get the company there. Once started, a strategic plan must be followed.

It's always tough to reverse a decision, and it usually entails passing up a number of other strategic opportunities.

As a result, strategic decisions usually necessitate a significant personal commitment on the side of the decision-maker.