The dawn of the Internet created an economic boom. It resulted in rapidly scalable businesses, passive income and lifestyle freedom. Advertisers’ and retailers’ websites popped up everywhere and these sites tracked user data to implement better targeting strategies and increase sales.

Tech giants like Google dominated (and still do) the search and browsing industry. Today, Google’s proprietary browser Chrome, controls ~58% of the market share for browsers worldwide, across all platforms, with its next closest competitor Safari, lagging far behind at a mere ~14%. (1)

Chrome touts speed and better search results alongside supported extensions to make for a complete, but closed, browsing experience for the user. As well, its massive popularity amongst users has made it the preferred choice for advertisers to promote their products.

However, the level of internet activity on Google’s platform is only one example of online engagement that led to the Big Data movement – using rich data to sell more and better.

In exchange for responsive, low-cost and easy access to resources, in an economy of rampant consumerism, we have been desensitized to the fact that user data is being exploited by third-parties.

This exploitation, the stale manner in the way ads are being served up and the user’s vulnerability to viruses, malware & hackers has created a huge vacuum for a better browsing experience to be made available.

The Metalyfe philosophy

Enter Metalyfe.

Using breakthrough Blockchain technology to reimagine how a user experiences the internet, Metalyfe has created a digital ecosystem that rewards its users as they surf the web using the Metalyfe browser.

Metalyfe fundamentally believes that power belongs in the individual’s hands. Your identity and how you interact with the digital world is no longer the subject of third-party interest without your consent.

Metalyfe rewards users by acting as a gateway to the digital world where your identity, data and information is only given away if you approve. When you use the Metalyfe browser, you are rewarded within (and outside) Metalyfe’s native token economy with the Lyfe coin and you can transact using the Lyfe coin wallet.

As such, Lyfe coin is set to establish a new level of trust, transparency and security in commerce by giving value to both digital and physical assets in The Metalyfe ecosystem.

Your identity is important, and your data is valuable

Metalyfe recognizes the importance of your identity and your data. An advertiser or retailer should not have access to your private browsing habits to sell you products. This only fattens their bottom-line and leaves you with nothing.

The usage of cookies to track your web footprint and ultimately, remarketing, has made for a negative browsing experience. As the user, you are still being served up banner, pop-up and big box advertising.

Your existing browsing experience is constantly interrupted, and traditional browsers still visualize information in the same way.

There is a lack of creativity in the way you interact with the internet today.

To add to this, as the innocent user of a fast and “reliable” web browser, you are an easy target for phishing scams, hackers, malware and viruses.

It’s a war out there and it doesn’t matter how much anti-virus software you purchase, you’re always at risk to an imminent threat when you surf the web. These threats are often silent but very dangerous.

Connectivity without compromise

The number of internet users in 2018 is more than 4 billion. (2) That is too many of us to leave vulnerable to threat. That is also too many of us not being paid for the use of our information. And to put it in perspective, we are only halfway through 2018.

The Metalyfe browser has a proven use case and now boasts over 100,000 downloads.

The Metalyfe browser has the key to exponentially augment your browsing experience using the power of Blockchain technology. It does so in the following ways.

1. You own your identity. Metalyfe doesn’t track how you move on the internet so there’s no honey-pot for third-parties to access or infiltrate. Instead, your browsing history is saved on the blockchain rather than on Metalyfe’s servers.

2. You are guaranteed secure online transactions. The Lyfe coin wallet helps you transact your digital and physical assets in a trusted environment with Lyfe coin.

3. You can safeguard your data. By utilizing a blockchain, Metalyfe ensures that any exchange of value is instantly recorded on a public ledger.

4. You benefit from better design and a new way to surf the web. Metalyfe will provide the portal and tools necessary to make browsing multidimensional, gamified and interactive.

You create your own world. Metalyfe breaks down walled gardens by giving you access to physical and digital assets through Lyfe coin. This is much unlike traditional browsers and games. They create and utilize assets that only function within their closed looped environments.

Lyfe coin is coming to you

We are thrilled to announce that our token sale will be taking place very soon, in the summer of 2018.

Please stay tuned for further updates to learn more about Metalyfe, the finalized date for our live token sale and instructions on how to participate.

www.metalyfe.com

Follow us at https://t.me/metalyfe

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References:

(1) Browser Market Share Worldwide | StatCounter Global Stats. (2018). Retrieved from http://gs.statcounter.com/browser-market-share

(2) Digital in 2018: World’s internet users pass the 4 billion mark — We Are Social. (2018). Retrieved from https://wearesocial.com/blog/2018/01/global-digital-report-2018