WHY KEEPING YOUR COMMITMENTS IS CRITICAL TO YOUR INFLUENCE

Just think about your work. Without the kind of integrity Covey describes, you cannot be an effective leader. Why?

Trust depends on integrity. If people can’t rely on your word, they won’t trust you. They may extend some grace, but eventually, people will doubt and disbelieve.
Influence depends on trust. People will refuse the influence of leaders they distrust. Just look at how this plays out in politics or the media. We follow people we trust.
Impact depends on influence. You can’t make the impact you want unless you can influence others and shift their behavior.
Now think of other relationships: marriage, parenting, church, whatever. The strength of our relationships is measured by how much people can count on us. If we’re not true to our words, that means our relationships will be as unreliable as we are.

The strength of our relationships is measured by how much people can count on us.