INTEGRITY: A Panacea for the Growth of Small Business

abeleez (8)in #integrity • 6 years ago

The importance of small business to local communities is emotionally rooted in buying and selling with friends and neighbors. The importance of small firms in rural areas and big cities also is seen in the economic benefits of shopping locally. In some towns and villages, a small business is the only type that can survive while serving a reduced population.

In a big city, small businesses often offer a more diverse inventory or specializes in providing unique or a personalized customer experience. Small businesses also present new employment opportunities and serve as the building blocks of the United States and many developed countries.

Defining the problem

Small businesses are confronted with the challenge of not surviving the first five years of its operations. In fact the estimate is well up to half. About 70 – 80% will be out of business when they reach 10 years. There are a number of causes:

Confronting the challenge of operating and growing concurrently, small businesses are required to run their own business, grow and deliver value to the customers at the same time and yet it’s very difficult to achieve it.

Another challenge is related to the question of who to trust for marketing. Growing requires that you surround yourself with the right people, process and requisite technology. It’s the challenge of knowing who has the expertise, skills or tools to deliver.
The marketing system in place is characterized by waste and lack of efficiency.

The solution with Integrity

The system comes in three distinct models:
Individual/organization dimension that screens out the bad actors and grants incentives to good behavior.

The second level is the community/interaction aspect which is meant to sustain trust and so, guarantee collaboration.

The last is the level of an ecosystem which cuts down inefficiencies for marketing, advertising and growth.
Here is a unique platform that offers anything and all you could ever dream of in growing a small business that gives benefits for collaboration with freelancers, experts and tech providers. It is platform that is a good example of waste reduction and fair wealth distribution.

Leveraging Blockchain

By utilizing the blockchain technology, the platform is able to secure the data on a distributed public source that can’t be removed or altered. In addition, it helps users of the model to screen out those with fraudulent activities while rewarding good behavior.
The catchy thing about the INTEGRITY project is the fact that despite the incompetence prevalent in the ecosystem generally, its model is able to achieve the following:

Ascertain who is performing actions worthy of note and determine who has got the requisite skills in growing a business and who designs good tools that can actually bring about results.

The platform’s utility token called MONI

The INTEGRITY ecosystem will bring together business owners who will at some point be required to pay the platform, the people, pay for the process and also pay for technologies and so, the need for a utility token and in this case, MONI. It will enhance a seamless micro payment anytime some outlined conditions are achieved.

Also the issuing of a utility token will give members of the platform the chance to buy into its future expansion and creates a win-win scenario between the platform and the members.