Subscribers decide, of course. Many people follow Influencers to get inspired, get new ideas, and become more creative. An important aspect here is trust. Instagram users trust the influencers they follow because they get insight into their daily lives and want to be like them. I also wanted to become popular, but I read on https://1394ta.org/blog/influencer-marketing/ that it's not enough to become famous for having a lot of followers. You have to get your marketing pitch right.