Overview

• Instagram

• Growing your Instagram

• Monetizing your Instagram

• Marketing on Instagram

Instagram

• 600 Million Active Users (300 million daily)

• 18-29 most popular demographic

• 6/10 online adults use Instagram

• 26% of users earn > $75,000 per year

• More than twice the engagement vs. other social media platforms

Why use Instagram?

• Simplicity of Instagram’s visual approach allows you to easily create a consistent theme, elicit specific emotions within your followers, and establish a strong brand identify (personal or business).

Step 1: Grow Account

My Experience

• 600 to 14,600 followers in 6 months

• 14-16% engagement

• Coffee/café lifestyle theme

• Consistent image features

• Opportunities for monetization

Keys to Success

1. Consistent Content

2. Targeted hashtags

3. Targeted engagement

Content

• High quality (10/10 only)
• Crisp and clean
• Feature photos
• Stock Photos
• Hire photographer
• Style
• Color, composition, lighting
• 60% of brands use consistent filter
• Focus
• Posting time frame

Vs

Targeted Hashtags

• Specific, descriptive, targeted hashtags

• 1k – 700k

• Search relevant hashtag – browse “related hashtags”

Targeted Engagement

• Following, Liking, Commenting

• Engage with users active in relevant hashtags

• Heavy engagement immediately after posting

• Quality and sincere engagement

Third Party Apps

• Bots vs outsourcing
• Targeted hashtags/accounts/locations
• Instagress, Stim Social, Mass Planner
• Start slow
• Other useful apps
• Preview
• Later and Apphi
• Photo editing apps (VSCO, LR Mobile, etc.)
• Purchasing followers?
• Terrible engagement
• Cheapens brand

Analytics

• Instagram Insights

• Keyhole

• Hootsuite

• Minter.io

Making Money On Instagram

1. Promoting your product/service

• Ex. Using lifestyle product photos to market your product

• Utilizing Instagram Influencers

1. Get sponsored to post (Influencers)

• Companies pay you for per-post advertising

1. Affiliate Marketing (Influencers)

• Sales stemming from your image grants commission

Marketing On Instagram

• Lifestyle photos

• Focus on mood/emotion/theme

• Don’t sell, show

• Instagram Influencers

• Check follower base and engagement rate

• Paid ads

Identifying Brands / Influencers

• Relevant for both influencers and brands/companies

• Reach out to them directly on Instagram

• Influencer Websites

• Influence.co

• Ifluenz.com

• Instabrand.com

Other Tips

• Patience

• Quality, not quantity

• Connect and collaborate

• Engagement groups

• Experiment

Recap

• First step to making money: growth

• Consistent content and effective engagement

• Make money on Instagram by: LifeHealth

• Marketing your own services

• Sponsored Posts

• Affiliate Marketing

Questions?

Just write me in the comments and I will try to help you the best way I can!

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