The new algorithm of Instagram 2021

Instagram is constantly changing and with it, its algorithm. It is increasingly difficult to keep up with this application and maintain the engagement in your account. Do you want to know the new algorithm of Instagram 2021? I invite you to continue reading and discover the 7 golden rules that the Instagram algorithm takes into account.

Currently it is more than evident that Instagram is limiting engagement to all accounts equally. It doesn't matter if you are famous or not, whether you are a company or personal profile.

The reach and visibility of accounts is decreasing more and more. For this reason, it is important that you know the new operation of the algorithm to be able to play with it in your favor. Here I explain what are the 7 most important factors that the algorithm takes into account.

Engagement

One of the factors of the new algorithm is based on the interactions that followers have with your brand. Taking into account those interactions on similar content, Instagram will decide which content the user prefers. The people who interact the most with your content will be the first to see your posts. Taking this into account, it is very likely that your profile will appear in the "Explore" option for people who follow accounts similar to yours.

If you want to keep the interest and interactions on your account, you can directly ask your followers what type of content they prefer to see through Instagram Stories surveys.

Fresh content wins

As you hear it, Instagram prioritizes recent posts. Therefore, your followers will be able to see your most current content at the top, over the rest of the publications of others. For this, it is important to know what days and at what times your audience is most connected. You will be able to inspect the statistics in the application itself and plan your publications.

The algorithm rewards consistency, it likes that you post regularly. So if you have an editorial calendar, you can set a pace and schedule your posts.

The Instagram 2021 algorithm rewards interactions

The more followers interact with you, the better. Likes are no longer so important when it comes to measuring the impact of a publication, since now other more important aspects come into play, which are: if the publications are saved, shared or commented on. This serves to filter those accounts that buy "likes". Also, the comments on each post have to be at least 4 words long for Instagram to take them into account.

As if that were not enough, the first 15 minutes after you share your post are the most important. Depending on the interactions you get in these minutes, Instagram will grant you a greater or lesser reach.

Direct messages count

Like comments or likes, direct messages influence the Instagram 2021 algorithm. You've probably noticed that the accounts you send direct messages to appear at the top of your stories feed. That is why I recommend you encourage your followers to send you direct messages with their questions or comments, so that your account has more reach.

Number of followers

People who follow many accounts will see less content from each one. That is, people who follow a few accounts will have the opportunity to see more of these accounts. However, following new users will give your account more visibility. Of course, be careful to continue and stop following immediately: the application will penalize and limit the accounts that do this.