The Indian Innerwear Market
The market can be broadly categorized into two main segments: men’s innerwear and women’s innerwear. While both segments have witnessed growth, the women’s innerwear segment holds a larger market share, driven by evolving fashion preferences, increasing awareness of branded products, and a growing emphasis on comfort and functionality. According to estimates, the women’s innerwear segment accounts for over 60% of the market, while the men’s segment constitutes about 40%.