Trump is trying to maximize the effect of the release because he is playing the DC establishment's game and using it to his advantage. He is beating politicians at their own game, politics. This is why he is viewed as such a threat to these pos oligarchs. He represents the antithesis of a politician but he is schooling the politicians time and time again. Trump has learned the political game quickly and has demonstrated proficiency. But the reason why he has been successful at politics is the fact that he understands people and he has the ability and the desire to give people what they want.