Hello, @dunsky!

The only thing I can say about this ad is: "Why?" Seriously. I really dig the idea of mixing up illustration, photorealism and augmented reality. It is great. But in what world giving a hamburger to an alien means "it is safe to run small business"??? If I didn't have your comments above, I would only assume that everything you order in that small food truck/diner is so delicious and edible, that even extraterrestrial life forms can order it. And that's it. In addition, the whole composition doesn't make any sense for me. I'm reeeeally confused. Probably, I'm missing something. Will be waiting or the follow-up posts on this story :)

By the way, love the aliens hand and completely agree with red color: it seems more eye catching and intriguing then the blue one.