In a sense, IEO is a "success-only, failure-free" game.

Block chain industry, like other Internet industries, is still the most important user. Digital asset traders are the foundation of the whole industry. Although every trader wants to make profits in this industry, most people in the trading market will lose money.
Losers will naturally leave the industry, and the industry has been creating hot spots for people to pursue, so the area of block chain has been joined by people and others on the way out, naturally there will be different people to express their views on the block chain.
It's like the first trading issue of the current hot IEO (Initial Exchange Offerings), which has once again aroused people's enthusiasm for investment projects. IEO is very similar to ICO before, but IEO is equivalent to issuing tokens with exchange as the core.
The exchange examines the project and raises funds, and the token can also be traded directly on the exchange that initiates the project, which can be regarded as a dragon's mode of currency service. However, due to the endorsement of project tokens by the exchange, users are also willing to pay.
Not only project tokens, platform currency can also be considered as IEO projects, such as the BNB of Yuanan, HT of Firecoin, OKEx OKB issued by the encrypted currency exchange, all belong to the IEO category.
So IEO is not a new thing, and this time IEO is again concerned because of the unexpected success of Lunchpad on-line BTT in Yuanyan, before other exchanges follow suit.
After Bochang acquired BitTorrent, it would issue BTT, the token used to build its ecology, and Yuanyan intended to restart its long-silent Launchpad platform. So on January 28, 2019, Launchpad, the online currency on BTT, was open to the public for $0.00012.
The marketing ability of the wave field itself and the reputation of YUAN make it easy for 60 billion BTTs to be snapped up within 15 minutes of open purchase. Even on Jan. 31, BTT opened its trading on the Yuanyan platform, and its opening price was five times higher than the public-funded price.
Under such circumstances, Launchpad launched the second project FET, which was also purchased within 22 seconds of the day when the FET was opened to the public for $0.0867. FET has increased nearly three times over crowdsourcing since the opening of the currency trading.
It's like giving money friends a doping shot in a bear market. People begin to know Launchpad and IEO through different channels. Other exchanges saw how successful the IEO model of Yuanyan was and naturally began to imitate it.
Firecoin announced the launch of Huobi Prime, a product similar to Launchpad, BitMax announced an online token pre-sale platform, Bittrex International, a subsidiary of Bittrex, announced its own token issuance platform, and OK's Jumpstart project.
Thus, when Yenan announced that it would launch its third Launchpad project, Celer Network (CELR), on March 19, this year, it could only be described as having no market value.
Actually, from 1CO to trading mining, including STO, even de-centralized exchanges, to IEO. This industry has always been a hot spot, practitioners have been exploring the needs of users, but also looking for how block chain technology landed.
And there are always users are willing to pursue hot spots, and eventually things turn out to be like this. Early crab-eating benefits, later can not be bad.
There are also traders tied to the interests of the industry as a whole. A bigger industry can make asset holders soar. But few people have the patience to wait for the industry to become more influential. Most of the participants are following the trend and lack their own judgment.
Eventually, it's time for investors to start losing money when someone has to pay for it.