Analysis of Identity Analytics Market Size by Research Nester Reveals the Market to Register with a CAGR of 22.2% During 2025-2037 and Attain USD 25.5 billion by 2037.

Research Nester’s recent market research analysis on “Identity Analytics Market: Global Demand Analysis & Opportunity Outlook 2037” delivers a detailed competitor’s analysis and a detailed overview of the global identity analytics market in terms of market segmentation by enterprise size, component, deployment mode, application, industry vertical, and by region.
Rising Cyber Threats and Data Breaches to Promote Global Market Share of Identity Analytics Market
To breach accounts and obtain illegal access, attackers are employing sophisticated strategies like social engineering, phishing, and credential stuffing. In 2024, there were 10,626 verified data breaches worldwide, over twice as much as the 5,199 recorded the year before. This large number is a reflection of both the growing digital footprints of businesses and the increased capabilities of attackers. Identity analytics systems employ machine learning, behavior analysis, and anomaly detection to spot anomalous activities and instantly notify businesses of possible dangers. Businesses confront increasing threats to their finances and reputation as data breaches become more frequent.
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Identity analytics solutions help mitigate these risks by closely monitoring user access patterns and quickly flagging suspicious activities, reducing the chances of data exfiltration. With data breaches often causing irreversible damage, there is a shift toward proactive security strategies. Identity analytics allows organizations to monitor and analyze user behavior continuously, enabling them to detect and address suspicious behavior early rather than after an attack occurs.
Growth Drivers:
• Increasing complexity of IT environments
• The rise of artificial intelligence (AI) and machine learning (MI)
Challenges
Identity analytics solutions often rely on collecting and analyzing large volumes of user data, raising privacy concerns and potentially conflicting with data protection regulations such as GDPR, CCPA, and HIPAA. These regulations limit data collection and processing, creating challenges for organizations that must balance security and compliance. Moreover, Implementing and managing identity analytics solutions requires skilled professionals with expertise in data science, machine learning, cybersecurity, and identity management. However, there is a shortage of skilled talent in these areas, which can make it difficult for organizations to deploy and effectively operate identity analytics solutions.
By enterprise size, the large enterprises segment is poised to increase its revenue share by 61.2% by 2037. The growth can be attributed to the large organizations continuous investments in comprehensive solutions that address their complex identity management and security needs. Large enterprises are increasingly investing in advanced technologies such as AI and ML to improve security. According to Our World in Data, the annual global private investment in artificial intelligence in 2021 was USD 132.36 billion. Identity analytics solutions that incorporate these technologies allow large enterprises to leverage predictive analytics, behavior analysis, and real-time threat detection for a proactive security approach.
By region, the North America identity analytics sector is projected to register the largest revenue share by 2037. The market is experiencing substantial growth, driven by high cybersecurity standards, advanced technology adoption, regulatory pressures, and a rapidly expanding digital economy. The region faces a large number of cyber threats, with frequent data breaches, ransomware attacks, and identity theft incidents. The focus on cybersecurity has led to significant investments in identity analytics solutions that can help organizations detect and prevent identity-based threats, protect sensitive data, and safeguard against unauthorized access.
This report also provides the existing competitive scenario of some of the key players of the market i.e., Oracle, Verint Systems Inc., LogRhythm, Inc., SailPoint Technologies, Inc., Gurucul, Securonix, LexisNexis Risk Solutions, and others.
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https://www.researchnester.com/reports/identity-analytics-market/6669
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