No worries, I'm also confused myself lol. The idea is to "share" other assets and have some parallel / concurrent distribution when people vote, something like that. See, most crypto projects out there don't have any convenient ways to reward their contributors in a social manner (other than through rigid cryptoeconomic incentives that their protocol provides for the purpose of distribution, and off-chain solutions that are not very immediate like voting on content on steem). I think its something that improves the notion of decentralisation, at least when it comes to supply distribution. In terms of having a derivate that grows in value over time, well that's another story.