Vidy: Innovative Way of Video Advertising Using Blockchain

Overview:

It is a decentralized platform which is aiming to change the current online advertising market by implementing new techniques. It also incentivizes the users according to time spent on the video. It provides video advertisements in the text, which is most likely to attract the customer attention.
Challenges:

Generally, unwanted advertisement can cause irritating experience for the customers, due to these activities, many customers has created strong negative impression on these types of ads. But customers have no option to avoid the ads they can just opt out from the ads.
There is a deep shortage of space for the advertising videos and there is a huge demand for the advertisers to publish advertising videos. By using this as advantage they are doing frauds such as creating fake impressions and clicks using bots (because advertiser revenue is based on the number of impressions or clicks). Due to annoying pop ups and playing too long videos creates annoying experience.

Solution:

To solve these types of issues in the video advertising, Vidy came up with the solution of by creating decentralized, truly distributed platform, it delivers the ads through NLP model. Which is aiming to bring back the customers lost due ad blocker extension.

Vidy is a three-layer platform built on the Ethereum Blockchain, it consists of Data layer, Consensus Layer, and
Application Layer

Data layer maintains the all incoming data in the Vidy ledger, it records like Vidy coin Payments, staked balance.

Consensus layer receives the information from data layer which will be used to filter out the relevant users and places the ads using NLP.

Application layer is consumer side layer which records the client-side activities which is used to make the changes in
consensus layer to provide better consumer experience.

Token economy:
Vidy issues Ethereum based utility token called “VIDY” which can be used in the internal ecosystem of the platform for its services and rewards.

Token details:
Token symbol: VIDY
Soft cap: 15,000ETH
Hard cap: 60,000ETH
Main sale: To be announced
Pre-ICO price 1 VIDY: 0.00001673 ETH
ICO price 1VIDY= 0.00002229 ETH

Team:

Patrick Colangelo - Founder and CEO
Patrick is a Harvard grad and the inventor of the Vidy Embed Layer. He was Founder & CEO of Black Diamond Capital Investors, President of the Harvard Entrepreneurship Forum, and President of the Harvard College Private Equity Group.

Matthew Lim - Co-Founder
Matthew was an Investment Banker at Credit Suisse for three years where he completed 8 IPO’s and M&A’s across Asia. At Vidy, he sealed major deals with top Asian celebrities like Jay Chou & JJ Lin, as well as tech giants such as Baidu. He is a National University of Singapore Grad with First Class Honors in Finance.

Daniel Sullivan - Strategy
Dan is a Harvard grad in Econ and Computer Science and was an Investment Associate at Silverlake PE Group. He was the founder of the online subscription retailer Better Boyfriend and was a venture investor at the SF angel fund JHB Partners.

Verdict
Pros:
• Idea of the project look good and innovative it seems viable in the future
• Social media hype is very good, its telegram community has 25k+ members
• Partnered with reputed companies like NN Indonesia, Bazaar, Mercedes Benz, Vespa, MediaCorp, MNC and many more.
• Whitepaper has detailed explanation about the project, but it is little bit technical
• Roadmap is drafted well, it shows vison till Q2 2020

Cons:
• MVP of the project is not yet released
• Team members and advisors team members are beginners in the blockchain technology and cryptocurrency

Links:
Website: https://vidy.com/
Whitepaper: https://vidy.com/static/whitepaper.pdf
Telegram: https://t.me/VidyCoin
Twitter: https://twitter.com/vidycoin
Facebook: https://www.facebook.com/VidyCoin/
Reddit: https://www.reddit.com/r/Vidy/
Medium: https://medium.com/@vidycoin

Bitcoin talk Username: anushkamehta0902
Bitcoin talk profile link: https://bitcointalk.org/index.php?action=profile;u=2039767
ETH address: 0xd1c62C22C078A0C6B1E42F7200F0b082EE81a64a