Ubex Exchange: A global Advertisement solution based on smart contracts and neural Network technology

zeeshan003 (53)in #ico • 6 years ago (edited)

Ubex is a blockchain based program which improves advertising and marketing activity by using smart contracts and neural network technologies. As we know that the market size of digital marketing has been increased and surpassed television industry. According to a survey the market size of marketing software will reach to $40 billion by 2020. Despite these amazing figures, the market is facing multiple problems. Ubex is designed to help advertisers and publishers to increase efficiency, improve trust and reduce cost. The platform is backed up by smart contracts which has eliminated third party influence present in the current system. It is in fact a transition from the current pay-per-click system which is considered to be the best from the available options.

How your advertisement is viewed by the most relevant people?

On this exchange, there is a process to evaluate the visitors of the website. The algorithm compiles a list of visitors along with their interests, behaviors, location, gender and other. Once you publish your advertisement, it is shown to the most relevant peoples. Hence giving you the best return on investment on your marketing activities.

How it minimizes the financial frauds

Those who understand smart contract technology need not to read this because we know that smart contracts makes the processes automated as per the requirements of the transaction. Smart contracts only allow an activity to take place once the required conditions are met. Hence it makes the system secure and trusted. In the case of Ubex, the use of smart contract makes the whole advertising activity transparent, secure and primarily reduces the risk of financial fraud which makes it the most ideal model for the industry.

Drawback of the current system

The traditional practice for publishing an advertisement is to find a advertising agency and ask them to publish your add. The first thing we do is prefer some big company to avoid frauds which is totally an estimated move. By choosing the big company we have to pay heavy commissions. Ubex platform does not require you to search for the right advertisers and publishers and pay commissions. While advertising through third parties, we are not aware of their marketing strategy and their efforts in circulating your message across. While on this blockchain based program itself suggests appropriate advertising slots and publish your add on websites. Your message reaches to the most relevant customers since it has the data of each user, their interest, geographical location, age and other information.

It works on Cost per Action model

Advertisers and publishers are only charged for what they do. In simple terms advertisers will not have to pay to the publishers for the services that did not take place. This makes the whole activity economical and efficient. We all know that there is a contract which we sign prior to initiating advertisement with our local marketing companies. We have to pay the amount upfront without having any surety that the task will be performed. Here on Ubex, you only have to pay for the tasks that have been performed by the other party.