ICO: INS - FIRST GLOBAL DECENTRALIZED CONSUMER ECOSYSTEM

vladop12 (22)in #ico • 7 years ago

A scalable blockchain-based platform that enables consumers to buy
groceries directly from manufacturers at lower prices, with convenience. The
INS ecosystem is validated by consumer interest and received strong support
from manufacturers.

Global grocery retailers have acquired a dominant market share and high
concentration. They have increased influence over manufacturers and
consumers and subsequently limit consumer choice and command control over
pricing. Manufacturers have been forced to optimize for the retail supply chain,
not quality, and spend 17% of their costs on trade marketing directed on
retailers and wholesalers, not consumers.

The only global decentralized online manufacturer-to-consumer platform,
enabling consumers to purchase directly from manufacturers without the
intermediation of retailers, powered by a self-regulating community of
consumers and manufacturers. Our smart contracts enable manufacturers to
run bespoke loyalty programs and reward their customers in INS tokens.

All manufacturers will be able to list and sell products directly to consumers,
gain customer feedback and reward loyal customers. Blockchain and smart
contracts are used to make the supply chain more efficient, trims costs, and
power loyalty programs.

The INS ecosystem is planned to be deployed in the largest cities around the
world with all the necessary infrastructure to make it operational.
INS targets one of the largest consumer markets. The global grocery market
will reach $8.5 trillion by 2020. Online sales of groceries are expected to
reach $300 billion by 2020. The grocery industry is one of the largest
segments in global retail and forms a large share of the consumer’s wallet.

The INS token serves as a method to power direct manufacturer to consumer
loyalty programs and can be used as a means of payment.