SANDBLOCK: DECENTRALIZED CONSORTIUM OF BRANDS AND CUSTOMERS

Customer satisfaction is one of the key element to consider in business and marketing. In order to better maximize profit, a company need to spend considerable amount of time, money and effort to build a good loyalty programs for their customers. Some company spend millions of dollars trying to advertise their product and services to the public. In 2015 alone a whopping $592.43billion alone was spent on advertising around the world. But all the advertising and publicity without providing good customer service would prove futile in the long run. In any competitive sector, satisfaction is a necessary component for differentiation and customer loyalty. But the problem today is that the current landscape of loyalty programs is a mess. They are implemented differently as each company, rely on different mechanisms and in most cases offer useless rewards. The rare loyalty programs offering decent rewards are complicated enough to enable a whole industry to make money by explaining how to game them, as can be seen with the airlines miles programs. Most people cannot waste time and money learning how to benefit from a program that is supposed to reward them for their repeated trust in a given brand. And if one loyalty program is too much, talk about several! With all these issues plaguing the area of marketing and business relation to customers, A team of concerned experts in the world of engineering with the help of the blockchain system have come together to develop the SANDBLOCK project.
SANDBLOCK aims to enable every merchant or brand to reward their customers for their engagement and loyalty using cryptocurrencies and the underlying blockchain technology in a frictionless fashion. The Sandblock ecosystem is composed of a network of merchant partners, their customers and third party actors such as marketing agencies, all connected through a decentralized protocol (the Satisfaction Protocol).

HOW SANDBLOCK WORKS

Merchants join the network through a form of partnership by purchasing a certain amount of Satisfaction Tokens (a tradable cryptocurrency that will be created during the Sandblock crowdsale). The ecosystem is designed to incentivize early adoption by merchants, the cost of joining the network of partners will grow overtime as the supply of available Satisfaction Tokens (SAT) diminishes naturally. In its first phase of development and growth, Sandblock will allocate a portion of the Satisfaction Tokens for early partner’s adoption (proportional to the amount of SAT purchased by the merchant - the partners token pool is described in the Crowdsale section of this document). By the time the early adopter’s pool is fully consumed, the network of partners should have reached a size important enough to move onto a fully decentralized governance where existing partners and predefined Smart Contract based rules are in control of the amount of SAT required to join the network.

WHY SANDBLOCK
SANDBLOCK’S goal is to unify the scattered field of customer satisfaction while enabling merchants to keep their advantage over the competition when they decide to credit a customer for their engagement and loyalty (by giving their opinion on their experience for instance). To achieve this, Sandblock enables each merchant partner to create its own cryptocurrency (Branded Tokens) based on the Satisfaction Token. Branded Tokens are deployed and created using Smart Contracts which will describe the set of rules applied by the merchant to reward his customers for their engagement. The Satisfaction protocol is then responsible for the reward computation and autonomous allocation depending on the rules set by the merchant.

TOKEN DETAILS AND ALLOCATION

• Crowdsale – 50%
• Partners incentive – 30%
• Team and Advisors – 12%
• Bounty Campaigns – 8%

FUNDS USAGE

• Marketing and Communication
• Development
• Sales and Partnerships
• Legal and Compliance
• Operating Costs

TEAM

• Fabrice Bascoulergue - Product Lead
• Sarah-Diane Eck - Business & Marketing
• Jérémy Grenier - Engineering Lead
• Emmanuel Juliot - UX/UI Designer
• Clément Dal-Palu - Backend Engineer
• Thomas André-Micolon - Engineer & Copywriter
• Matthieu Hocquart - Software Engineer
• Alexandre Tuchmuntz - Finance & Business Development

ADVISORS

• Simon Cocking - Marketing Advisor
• Guy Corem - Strategy Advisor
• Harold Kim - Financial Advisor
• Jean-Baptiste Soufron - Legal Advisor

ROADMAP

2017 - Q3
• PROJECT CREATION - The SANDBLOCK project is initiated and the eight core team members join the adventure to build a decentralized consortium of merchants and customers.
• TECHNICAL RESEARCH - Technical research of feasibility on the potential blockchains (public and private). The first technical architecture is created using the best candidate, the public Ethereum blockchain and its Smart contracts.

2017 - Q4
• WHITEPAPER - The second and third revisions of the whitepaper is published and shared with the community. A bounty program starts to help the Sandblock project reach a broader audience.
• PARTNERSHIPS - We begin taking interest notice from merchants, retailers, brands and various service providers.
• PROTOCOL PRIVATE ALPHA - Development of the Merchant Token contracts, consortium protocol and loyalty protocol. Contracts are deployed on the Ethereum Ropsten test network for internal/private testing.
• APPLICATION - Mockup and design of the customer application focusing on a user friendly experience for all kind of consumers (including non-crypto friendly users).

2018 - Q1
• PUBLIC CROWDSALE - The Sandblock project runs a public crowdsale to emit the Satisfaction Tokens and create the liquidity for the future merchant partners.
• PROTOCOL PRIVATE ALPHA - Audit of the first implementations of the Satisfaction protocol. Development of the feedback protocol. Contracts are deployed on the Ethereum Ropsten test network for internal/private testing.
• APPLICATION - Development of the mobile application on iOS and Android. The first version includes the account and wallet setup, cryptocurrency payment using ETH, Merchant Tokens/loyalty programs management and merchant private feedback.
• MERCHANT DASHBOARD - Development of the web dashboard dedicated to Merchants in order to help them integrate cryptocurrency payments, create, manage and configure their Merchant Tokens and its features.

2018 - Q2
• Partnerships - 500+ shops - SAT crowdsale finished and token distributed, SAT becomes tradable on exchanges. Partnership with 500+ points of sale and early adopters (brands, merchants, payment providers). Constitution of the merchant’s pilot group.
• Protocol - public beta - Audit of the first public implementation of the Satisfaction protocol. Contracts are deployed on the Ethereum Ropsten test network for public beta testing.
• Application - public beta - Release of the first version of the public application on the iOS appstore and the Android playstore using the protocol in beta phase on the test network.
• Dashboard - private beta - Tests of the Merchant dashboard begin with the merchant’s pilot group.

2018 - Q3
• Consortium - 2k+ shops - First public merchant offer is release, target 2k+ online and physical points of sale from merchants partners using the Satisfaction protocol.
• Protocol – release - The first version of the protocol is released on the Ethereum main net. Pilot merchants programs are migrated from the test net to the main net.
• Application - release 1.0 - Release of the first version of the public application on the iOS appstore and the Android playstore using the protocol on the Ethereum main net.
• Dashboard - release 1.0 - Release the first version of the public dashboard open to registration for merchants and brands.

2018 - Q4
• Consortium - 10k+ shops - Intensify merchants acquisition, target 10k+ online and physical points of sale from merchant’s partners using the Satisfaction protocol.
• Protocol - Development and implementation of the advanced feedback protocol and the CSR protocol to help merchants engage more their customers through feedback and donations.
• Application - release 1.1 - Development and implementation of the Marketplace to barter Merchant Tokens directly within the application.
• Dashboard - release 1.1 - Upgrade of the merchant dashboard to handle automatic token generation and Smart Contracts deployment. Implement the new protocol features for merchants.

Once in a life time does an idea comes to disrupt the conventional way of certain things. Behind sandblock is the strong idea that customers and merchants need to unify together in such a way that both sides benefit from each other thereby increasing customer-merchant relationship. I strongly believe in the vision of sandblock and I believe it is one initiative that would do well in the long run. This opportunity is for those who would like to be part of something great and worthwhile. To know more about sandblock or to participate in this amazing project, click on any of the links below

Website: https://sandblock.io/?utm_source=bt_bounty&utm_medium=bitcointalk&utm_campaign=website
Whitepaper: https://sandblock.io/whitepaper?utm_source=bt_bounty&utm_medium=bitcointalk&utm_campaign=whitepaper
Facebook: https://www.fb.com/sandblock.io
Telegram: https://t.me/sandblock_io
Twitter: https://twitter.com/sandblock_io
Medium: https://medium.com/sandblock
Github: https://github.com/SandblockIO
Reddit: https://www.reddit.com/r/Sandblock_io

Authored by: Tszone
Bitcointalk org: https://bitcointalk.org/index.php?action=profile;u=1742409
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