Get paid to receive discounts from your favorite brands
Introduction
Imagine it's the last Sunday of the month. You are at your home just cozying around whereas your friends are out partying. You have spent a considerable amount of money from your monthly paycheck, so you just want to stay at home and save some money. Suddenly you get an SMS on your phone which reads something like this: "Hello! You are eligible to get a free Big Mac. Rush to your nearest McDonalds with an ID and grab your free burger". You are elated. The very next moment you grab an ID and rush to your favorite place to have the Big Mac. You are happy that McDonalds knows how big a fan you are of their Big Mac!
Doesn't it sound cool ?! We, as customers, value brand loyalty rewards. Be it our favorite clothing brand or fast food joint, it feels amazing to receive an offer or two from time to time from our favorite brands. When such things happen, we not only share it with our friends and family members but also let them know why they should love this brand too. This makes us more loyal to our favorite brands.
The Problem:
Brands with large cash reserves spends millions of dollars to advertise about their products. Digital marketing for customer engagement is a huge market today. However, the problem lies in the way it is executed. Most of these marketing techniques aim to reach a large audience base, rather than a targeted base of loyal customers or users. Although the campaign reaches millions of probable customers, research shows that the conversion rate from probable customers to actual paying customers is very low. The need of the hour is a targeted marketing campaign where the advertisement is delivered to people who are most likely to become paying customers.
The Blockchain Powered Solution – Momentum Marketplace:
Blockchain has been instrumental in revolutionizing multiple industries. The secure digital ledger system provides the security and efficiency needed to alter industries for the better. Momentum Marketplace aims to utilize these aspects of the blockchain to launch an ecosystem that can revolutionize how companies target the customers and maintain brand loyalty relationships. Customers sign up for their favorite brands. Corporations get access to the customer data so that they can send customized offers for loyal customers taking into factor the customer's location and tastes. What is more interesting is that the customers even get paid for sharing their information. Who doesn't want to be pampered every now and then?
The ICO and the team:
The Momentum marketplace aims to fund the initial development, maintenance, and general outreach through an Initial Coin Offering (ICO). Investors can buy the MomentBridge Momentum token by participating in the ICO. It is an ERC 20 complaint token and is based on the Ethereum blockchain. The unique selling point of this blockchain based ecosystem is that it can enable corporations registered on its platform to create their own cryptocurrencies. These currencies can then be distributed to the brand loyalists to be redeemed against products.
The Momentum Ecosystem is being led by a very skilled and experienced team that promises to make the idea a reality. The board of advisers to the project consists of top executives of multinational companies and successful entrepreneurs. Their insights will help the team a lot.
Conclusion :
I personally feel that the Momentum Project is addressing a very genuine issue faced by businesses worldwide. Many strategies have been tried and tested over the years to convert probable customers to paying customers but not much success have been achieved. Customers or consumers are more interested to hear from brands in which they are genuinely interested in. So, the idea of letting consumers decide which brand they want to hear from takes the game to an altogether different level. This will definitely increase the count of loyal customers as well as bring in more paying customers for the brands. Also, the project has a great team leading from the front. With an amazing strategy and a great team, the project is sure to succeed given that it delivered what it has promised. I personally feel that it is one of the game-changing projects in the blockchain space.
Website: https://momentumtoken.io/
Whitepaper:https://www.momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper.pdf
ANN:https://bitcointalk.org/index.php?topic=2943654
Telegram:https://t.me/MomentumToken
Written By:ICOMantra
Profile: https://bitcointalk.org/index.php?action=profile;u=2152283