SaTT: Harnessing the Power of Blockchain Technology for Improved Digital Advertising
The Digital advertising market has grown significantly with the continual increase in mobile device owners. Today people are even more on their mobile devices chatting away or engaging in one form of activity over the internet than patronizing traditional media outlets like the newspapers. This, therefore, makes digital advertising a more lucrative means of reaching out to a large audience of users. No wonder the internet and the social media is filled with a host of advertisement campaign in the form of banners, videos, ads, influencers e.t.c designed for different industries such as the retail, automobile, financial services, travels e.t.c. Regardless of the laudable growth the digital advertising market has witnessed in recent times which has seen it it valued as high as 2 billion dollars, the industry is not devoid of shortcomings. The Digital advertising industry is vast and boasts of a lot of participants who works to ensure the effectiveness of digital advertising campaigns, but the centralized system in place has proven to be inadequate to properly checkmate the activities of these stakeholders, efficiently reward participant and tackle the fraud mitigating the success of digital advertising campaigns.
Introducing Smart advertising Transaction Token (SaTT)
SaTT is a blockchain initiative founded by experts in the digital advertising industry and designed to provide the much needed decentralized framework for digital advertising. The inclusion of blockchain technology gives SaTT the much-needed transparency, accountability, and efficiency in perpetuating payment that the conventional digital advertising platform cannot boast of. SaTT aims to harness the distributed ledger of the blockchain to ensure the integrity of data and transactions,and eliminate unnecessary intermediaries in the distribution of rewards to participants in the internet traffic market. The SaTT platform is designed to help advertisers create effective online campaigns that can help raise awareness, generate traffic and boost sales of products, create community engagement strategies, build an understanding of customer behaviors and create autonomous rules for the participation of influencers, affiliate publishers e.t.c using smart contracts. The SaTT design eliminates the fraud in digital advertising and good room for proper, accountable and verifiable dispensation of remunerations to participants of digital campaigns.
Core Features of the SaTT Platform
- The SaTT platform utilizes the smart contract functionality for the creation of rules guarding advertising campaigns in which the results of these campaigns get stored on the blockchain. The SaTT smart contracts are designed to be able to communicate with third-party APIs. With the SaTT smart contracts in place, advertisers can not only select the type of publishers to engage in digital advertising campaigns but also gets a decentralized infrastructure that is immutable and free from fraud activities and lastly gains access relevant tools to obtain and validate the performance of the digital advertising campaign. The SaTT smart contract also ensures automated payment to publishers whose performance meets the criterions set up by the advertisers in digital campaigns.
- The SaTT platform uses oracle modules for the verification of criteria put up on the smart contracts and also for validation of the actions of the publishers. This oracle also obtains statistics pertaining to the result of a campaign (number of click and views e.t.c) from a data source and this instigates smart contract based transactions. The SaTT platform accepts oracles made by ATAYEN.inc or from third-party suppliers using the SaTT API.
- The SaTT platform utilizes its own unique currency SaTT which is issued based on the erc-20 standards of ethereum blockchain with a maximum supply of 20 billion tokens. The SaTT token proposes a cost-effective, automated, transparent, verifiable means of perpetuating transactions and payment for advertising campaigns on the SaTT platform. The ATAYEN team behind the SaTT platform also wish to use the SaTT token to raise funds for the development of the platform through a crowdsale which runs on four phases with the last phase being an Initial Exchange offering. The crowdsale is currently in its step 2 phase with 650 million SaTT token available for purchase at 0.0032 USD per unit.
Conclusion
The SaTT project is a patent of ATAYEN.inc which is a reputable company renowned for designing marketing applications on social networks to service the needs of numerous businesses/ clients in need of a wider outreach for their products and better engagement with customers. The inclusion of the SaTT solution will help provide a cost-effective, transparent, verifiable and automated system for rewards disbursement which will lead to more successful digital advertising campaigns for advertisers.
To learn more about SaTT check out the following channels.
Website: https://www.satt-token.com
Whitepaper: https://www.satt-token.com/files/ico_satt_en.pdf
https://drive.google.com/file/d/1Nf6o1WJooXwv8KCe6vxxqoqmQFpIcMY1/view
Telegram: https://t.me/satttoken
Twitter: https://twitter.com/SaTT_Token
Facebook: https://www.facebook.com/SaTT.Token/?hc_location=ufi
ANN Theard: https://bitcointalk.org/index.php?topic=3407522
Author's details :
BTT name: Mrsparks
BTT profile link: https://bitcointalk.org/index.php?action=profile;u=1197564;sa=summary