Arround: smart advertising combines blockchain and AR

Our time is truly unique, which is primarily due to the unprecedented growth of socially oriented technologies, which, sooner or later, will have a dramatic impact on the behavior of every member of humanity. And this is true, because the largest corporations are already interested in such an outcome and they are willing to spend fantastic amounts of money on this.

The question arises: why do they need it? The answer is banal: it's all about selling goods and services. After all, it is no secret that the current ways of promotion are already play the opposite role - pushing away potential customers with their obsession. In this regard, the marketing industry more than ever needs new advertising technologies to increase the number of consumers while reducing costs.

And here, humanity is closely approaching the creation of so-called augmented reality (AR), which, according to analysts, will soon take an important place in the life of every inhabitant of the planet.

Project ARROUND

The ARROUND project is a unique attempt by a group of developers to create an ecosystem based on blockchain technology and augmented reality. This fully decentralized platform is characterized by the presence of four main components:

• augmented reality market;
• universal advertising network;
• socially oriented platform;
• a new generation AR map designed to provide a basis for all internal projects.

At the same time, the platform presents potential advertisers with unique opportunities to promote their brands ensuring the interest of potential groups of people to whom this advertisement is aimed.

The platform is available on both Android and iOS smartphones. In this case, the mobile device acts as a means of communication of people and augmented reality. The currency for calculations inside the platform is a token generated using the Ethereum blockchain technology.

With this cryptocurrency, owners will be able to pay when purchasing services and digital products within the decentralized platform ARROUND, which guarantees complete security of transactions and protection of property rights of both authors and law-abiding buyers of digital assets. In addition, there are a number of advantages that the ecosystem provides to its customers.

So, developers have the opportunity to place targeted advertising, which is guaranteed to be viewed by a certain number of interested parties by means of mobile communication devices. Attracted active users will be able to present the strengths of the entire project by means of viral advertising getting the opportunity for unlimited communication through the possibilities of augmented reality.

How it works

The basic concept of an ecosystem is a round, which is understood as a set of specific content demonstrated by the mobile application ARROUND, which is divided into three parts:

• a camera, through which communication with the AR components takes place;
• news feed from rounds: the user is informed by those rounds, for which he has subscribed;
• a map showing the rounds with reference to a particular locality.

The round includes three main types of digital content:

• internal link, through which you can see other rounds and pages of other users;
• link to access the special page;
• the actual digital content, which includes video, text, image, or 3D models.

According to the latter type, the differentiation of the rounds occurs, the size of which is completely dependent on the selected tariff. If the round is linked to geolocation data, then at the output the consumer also receives information about the location of the object.

So, the user of the platform gets the opportunity to screen advertising of goods and services that he does not need. For example, by means of a camera aimed at a shopping center, he will be able to see information on stocks and discounts only in the area of interest. Thus, the advertising content comes into view only in advance to the interested person, which (along with the absence of intermediaries, promoters, and so on) allows the advertiser to significantly reduce financial costs and simultaneously increase efficiency.

Advertising becomes image and viral. Its goal is to promote quite specific products on the market. The methods of its organization make it possible to stay ahead of traditional mobile advertising.

The immediate prospects

Due to the fact that the current AR market cannot offer integrated solutions to the consumer, the ARROUND platform is a unique ecosystem. The creators intend to take advantage of this and expand the project to all continents.

At the same time, content will be filled by users and advertisers themselves. Robotized systems will also be attracted, which will automatically transfer popular data from open sources to the platform.

To learn more about the details of this project, visit the official website https://arround.io/ and read the whitepaper: https://arround.io/content/file/arround-whitepaper-en.pdf

Also, you can find a lot of useful information on the bitcointalk forum (ANN thread): https://bitcointalk.org/index.php?topic=3014006.0

Author Cryptozond: https://bitcointalk.org/index.php?action=profile;u=1190894
ERC-20 wallet: 0xE09319CEB0C8cf2029e27F85E1Bcb1159c63aF8e