Textbook publisher Pearson wants to use NFTs to capture second-hand sales

Academic textbook publishers hope to capture a portion of secondary market sales through digital textbook sales by allocating an NFT to each title.

Textbook publisher Pearson has revealed plans to use non-fungible tokens (NFTs) to track sales of digital textbooks and effectively curtail the secondary market.

According to an Aug. 1 Bloomberg report, Pearson CEO Andy Bird wants to assign NFTs to its digital textbooks to better track sales and capture revenue previously lost to the secondhand market.