Beatrice Dixon’s The Honey Pot Co. To Be Acquired By Compass Diversified For A Reported $380M Enterprise Value

Over a decade after creating the first plant-derived vaginal care system, Beatrice Dixon has embarked on a new chapter for her company.

WWD reports that Compass Diversified will acquire a majority stake in The Honey Pot Company for an enterprise value of $380 million in a deal slated to close in February 2024.

Dixon is set to remain as CEO and chief information officer. Additionally, the current leadership team will stay onboard and “existing owners and management will retain a significant minority stake in the company,” WWD details.

“We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self care,” Dixon shared, per the outlet.

She added, “The other thing that we’re really focused on is destigmatizing personal wellness because every human should have access to that. [The deal] is going to give us more and more opportunities to be able to gain more relationships with more customers.”

As previously reported by AFROTECH, based on Dixon’s own personal experience, she founded The Honey Pot Co. to tackle chronic vaginal issues and started off with a vulva-safe wash she formulated herself. The brand went on to produce pads, tampons, sexual wellness, and more feminine washes — going on to hitting retail shelves at such major stores as Target, Walmart, CVS, and Walgreens.

According to WWD, the company generates $120 million in sales annually.

Now, The Honey Pot Co. aims to expand internationally, starting with Canada. In addition, in 2024, it will expand its product categories to include body care.

“Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand,” said Compass Diversified CEO Elias Sabo. “We believe they have tremendous growth opportunities on the horizon. We are so excited to provide The Honey Pot Co. with the resources necessary to bring it closer to its goal of serving more people by being the number one ‘better-for-you’ personal care brand in the world.”

Source:
https://afrotech.com/the-honey-pot-company-compass-diversified