To be honest, Church.... Then the word spread from there. We started with education, always promoting the pasture raised and no antibiotics and meds. We talk about the egg itself promoting the additional nutrients in a pasture raised egg. Then there is the big one, our eggs are not subjected to radiation like the ones you buy at Walmart. We don't wash our eggs and promote the benefits of that. Best of luck to you, if we can be of any help please let us know!