Graphic Design Class 7 |Logos & Typography Combination.

- Pictorial logos.

Pictorial mark logo is a type of logo that shows what the brand of business stand for. They don’t always include text, it only contains image such that when the image is viewed, you can guess and be 95% correct about what the brand represents.

- WordMark Logos

This logo type goes straight to the point, it captures the name of the brand in text/types either in full or abbreviated, according to research, it is one of the best logo type that has a strong and lasting impression on your audience. The only thing a brand should carefully do when choosing this logo type is to carefully consider the “font” to be used.

- Abstract Logos

This type of logo is the type you create with the intent of conveying something you want it to covey, it doesn’t really follow a concept that is already in existence, its more or less like birthing your thought. But you need to be strategic about it so that the audience don’t misinterprete your brand.

- Mascot Logos

This logo is a type of logo that capture images of human or non-human entity. This is done to the end that people can easily connect with them, you can see logos like this used in sport industries, restaurant, service companies etc.

- Combination Logos

This type of logo combine two or more of the type of logos discussed already. For example combining abstract with wordmark or mascot, imagery with wordmark. You just have to be sure what you want for your brand.

- Emblem Logos.

This is a type of logo used by government agencies, schools, crest for organizations etc and it is characterized with a geometric shape, text, colour , imagery and symbols. They are known to contain more information that viewers can easily connect with when compared to other logos.

Type combination

Let me quickly do a quick recap of the font categories we discussed. If you haven’t forgotten, we talked about font like;

• Serif font
• San serif font
• Script font etc.

Like I said earlier, fonts can also be combined to produce very nice design, its not compulsory you use just one font throughout your design, as a good graphic designer, you should be flexible enough such that you can manipulate the rules and still produce something great.

Combination Patterns

You could use the following combination pattern below and try them out using your design tool.

- Font weight Pattern combination

You do this by combining font taking into consideration the weight which could either be light, medium , regular , bold , italics etc. A single font (font with family) can be expressed in these aforementioned weight i.e poppins. Lets see some examples below.

- San serif / Script

You can combine san serif and script font…but mind you care should be taken when using both, don’t use complete capital letter for your script font, it wont really look good. Small letter is fine with the first letter in the upper case.

- Serif / San Serif

These tow also works fine too, just be very strategic with it and make sure you look out for font that best match using these pattern.

- Other Type Combination

You can check other combinations here

Example of Designs.

I have some designs ready here that best illustrates these patterns I’ve shown you in this lecture. Kingly check them out below. Am sure you can do the same if you take out time to digest and explore this lesson.

Conclusion.

Am sure you’ve gotten value from this lecture, logos are good for your brand, take your time to understand the types that suits your brand.’ Types’ also play a great role even in making up your logo, do well to choose the type that best communicate and represent your brand.

Homework

• Give a detailed explanation on your understanding about Logo
• Pick a very common logo and get the meaning behind all of it components (colour, symbols ,type etc)
• Design a simple flier showing your understanding about Type combination.

RULE FOR HOMEWORK.

Give your post the title ; Graphic Design Class 7 | Logo & Typography Combination

1. Your assignment must be submitted in steem.skillshare community
2. Tag me in your post and drop the link to you task in the comment section.
3. Plagiarized content will not be considered
4. Deadline for submission is 3rd of October.
5. Use hashtag #lhorgictask among others

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